A first call for proposals attracted 141 applications from non-profit organizations across Africa. Five NGOs were selected — each addressing distinct cultural and economic needs within their communities across four countries.
"This first call for proposals for the Tourism for Rural Development Small Grants, enabled by TUI Care Foundation, reflects our commitment to community-led tourism in rural areas. The awarded projects provide important local foundations for creatives and entrepreneurs in rural Africa."
"Together with UN Tourism, TUI Care Foundation is proud to provide support and financial assistance to rural communities and further solidify the position of tourism as a driver for rural development. I deeply believe that the carefully selected projects will create a positive impact for both rural host communities and their visitors."
Associação dos Deficientes Moçambicanos (ADEMO)
Boosts artisan income for communities around Gorongosa National Park with a focus on empowering people with disabilities. Engages up to 110 people — over 60% women — through training and tourism market access.
Namibia Development Foundation Trust
Rooted in the indigenous Khwe community, this project revitalizes traditional arts through product development and cultural storytelling, supporting a cultural centre for 50 Khwe artisans.
Red Rocks Initiative for Sustainable Development
Focused on women and youth-led cooperatives in Nkotsi and Bisate villages, boosting income through training in visual arts, entrepreneurship, and storytelling for up to 100 participants.
Nature Rwanda
Protects the Busaga Forest while creating a women- and youth-led tourism destination with guided experiences and handicrafts — supporting 30 community members in conservation and craft production.
KINNAPA Development Programme
With a focus on cultural preservation, this project establishes a community-run training programme for local women and young people in arts, crafts, and tourism services. It aims to turn heritage into opportunity by promoting skills, pride, and economic empowerment in Kiteto District.
For the first time, UN Tourism is providing direct financing and technical support to grassroots organizations — positioning tourism as a genuine driver for rural development across Africa.
Enabling sustainable income streams for rural communities through tourism-linked creative economies.
Sustainable stewardship of cultural heritage as a community asset and tourism resource.
Embedding conservation goals within tourism circuits to protect biodiversity alongside communities.
Building grassroots tourism value chains that keep economic benefit within local communities.
The first call, "Colourful Cultures" — enabled by the TUI Care Foundation — focuses on empowering artists and artisans, particularly women and youth, by supporting grassroots organizations to strengthen creative economies and foster structural diversification through tourism in remote communities.
🌍 More updates from the field coming soon.